Marketing, Sales & Promotion
Content created to drive customers through early stages of the buyer journey, including advertising, promotional materials & content marketing, brand awareness & thought leadership pieces, white papers, proposals, and more.
Web Page Content
Examples of crafting compelling web page content that addresses brand and marketing objectives for a variety of clients:
White Papers & Thought Leadership
Today's B2B customers do a lot of research before ever contacting a vendor. I've worked with a number of clients to ghost-write thought leadership articles, research and write case studies, and create and edit white papers that dive deeply into complex topics:
Thought leadership: "When your conference ends, let the repurposing begin"
Thought Leadership: "Portuguese: The Localization Triple-Edged Sword"
Thought Leadership: "Marketing Lessons from the 2014 World Cup"
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Marketing Collateral & Promotions
The fun stuff... brochures, giveaways, posters, flyers all designed to achieve unique marketing objectives and support brand. Here's a sampling of collateral that I've designed and written for a variety of clients:
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